The digital advertising market has changed dramatically over the past few years, as well as in the course of its evolution.With more companies offering digital advertising, the market is increasingly dominated by one platform: Google.Advertisers have a variety of options when it comes to using the services.Some advertisers opt to set up a “premium” digital…
Reuters The company is seeking $2 billion to cover the $9.8 billion cost of a planned merger with rival Lowe’s Inc, including $600 million to $2 million to buy the rival’s consumer products division, according to people familiar with the matter.The deal would combine Lowe’s with the consumer products arm of Lowe’s, which makes everything…
An indie game has won the 2017 E3 2017 award for best survival horror title, the Electronic Entertainment Software Association announced on Tuesday.The title is The Blacklight Saga, which uses a procedural survival horror gameplay to explore the consequences of the pandemic.It’s the second time The Blacklisters’ game has been nominated for the award.Last year,…
If you’re a millennial, chances are you’re familiar with how to get your videos on YouTube.If not, you’re probably wondering if YouTube has any plans to improve their video ads in the near future.YouTube has already been able to reach millions of users by posting ads to their favorite videos.However, if you’re looking to reach…
“What does it mean to have a sexy title?” asks a redditor with the handle “Cheryl” on a thread about how to write sexy ads for companies.She explains:If your ad is about something sexy, and you have a title like, “If you like your body, then you’re more likely to like your sex life,” that’s…
When you want to advertise in your community, you’ll need to build a local Facebook page.You’ll need the Facebook advertising platform to post a photo or video, and you’ll also need to create an account and follow a few rules.Here’s how to use Facebook ads on local television and radio in your state.1.Post your ad…
It’s hard to believe this is the year when gender advertising in mainstream media is finally catching up to its competitors.But that’s what it feels like to be the most powerful person on the planet. For most of history, advertising has been about telling stories.It’s been about creating images that are both aspirational and powerful.And in…
Advertisers in Silicon Hill are expressing alarm over new rules for online advertising that have become the focus of fierce lobbying by tech giants such as Facebook and Google.A group of more than 1,000 industry executives sent a letter Wednesday to the White House to ask the administration to reconsider the ban on paid digital…
How do you find the best advertisement online?You don’t have to spend hours reading ad-targeting tools, or even the most comprehensive online ad-sales website.The solution is to find the right keywords.Advertisers have to pay a premium for the chance to target you, so it’s a matter of finding the right keyword.It’s not easy, but it’s…
Posted by Nick Brennan on March 14, 2018 09:57:01 The trailers have arrived, and with them a new trailer for Star Wars Episode VIII, the most recent in a series of big-screen adventures for the Star Wars universe.It’s been two years since George Lucas announced the new film trilogy with his first two movies: Episode…