“What does it mean to have a sexy title?” asks a redditor with the handle “Cheryl” on a thread about how to write sexy ads for companies.She explains:If your ad is about something sexy, and you have a title like, “If you like your body, then you’re more likely to like your sex life,” that’s…
By Amy BumgarnerThe idea that the most effective ads will get us laughing is probably a myth, and a pretty big one at that.But that’s where the science of humor comes in.Theories like these are often presented as if they’re proven fact, or even “fact” itself.But in reality, they’re just ideas that have been given…
Psychology of advertising is about influencing people, influencing what they buy and what they think about advertising.In the case of psychology, advertisers want to use the psychology of advertising to influence the buying behavior of their target audience.There are different types of psychology research.Psychologists study the brain and brain systems and their interactions, but also…
The psychological characteristics that advertisers are trying to convey to their customers are crucial for their success.In this article, I am going to try to explain the psychology of advertising.There are two kinds of psychology, cognitive psychology and affective psychology.Cognitive psychology describes how humans process information.Affective psychology describes the way our brains work when we…
When you’re looking for an advertisement, it can be hard to tell whether a company is making a legitimate business claim or a marketing stunt.But now you can use the psychology of advertising to help you determine whether or not an advertisement is fake or not.In a new study published in the Journal of Consumer…
As the marketing and advertising worlds continue to move forward, it’s important to keep an eye out for the latest psychometricians.This article aims to answer some of the questions we ask ourselves when it comes to choosing a psychometric.We’ve put together this guide to help you get started with your recruitment.Read more: 1.How much do…
The term “disruptively advertising” has become something of a buzzword.But as the term “advertising” becomes increasingly popular as a marketing term, it’s worth noting that there are several distinct categories within it, and that not all of them are necessarily good or bad for your brand.Advertisers should always be looking for ways to appeal to…