The digital advertising market has changed dramatically over the past few years, as well as in the course of its evolution.With more companies offering digital advertising, the market is increasingly dominated by one platform: Google.Advertisers have a variety of options when it comes to using the services.Some advertisers opt to set up a “premium” digital…
In this post, we’ll look at the pros and cons of using ad networks to optimize your online advertising campaigns.The best ad networks for SEO purposes can help you optimize your site and increase its click-through rate.Let’s take a closer look.Ad networks are software programs that connect websites with advertisers.Ad networks are typically run by…
The car industry is under intense scrutiny, and now the question is whether we should be using paid car advertising to promote our products or services.We’ve been using it for a while now to promote the latest cars and gadgets, but there’s a growing concern about whether it could be used to promote an agenda.The…
It’s not clear how much advertising agencies have been affected by the rise in mobile advertising.Digital ad sales have increased from $4.2 billion in 2016 to $9.2 million in 2017.But the industry still has to contend with the growing digital ad market, which is expected to grow by 40 per cent in the next five…