The Red Bull advertising campaign has been a success for the company so far.The campaign is still only in the pilot phase, however, and the company has a long way to go to reach its goal of $100 million in ad spending per day.That is where the ad buy comes in.A new ad buy for…
There is a debate about whether the NHL salary cap will increase or not.The debate has been a topic of conversation for a while now, with the commissioner’s office recently declaring it will increase the cap to $71 million, or roughly $6 million per NHL player.In the NHLPA’s latest collective bargaining agreement, there is an…
Reuters The company is seeking $2 billion to cover the $9.8 billion cost of a planned merger with rival Lowe’s Inc, including $600 million to $2 million to buy the rival’s consumer products division, according to people familiar with the matter.The deal would combine Lowe’s with the consumer products arm of Lowe’s, which makes everything…
It’s hard to believe this is the year when gender advertising in mainstream media is finally catching up to its competitors.But that’s what it feels like to be the most powerful person on the planet. For most of history, advertising has been about telling stories.It’s been about creating images that are both aspirational and powerful.And in…
Advertisers in Silicon Hill are expressing alarm over new rules for online advertising that have become the focus of fierce lobbying by tech giants such as Facebook and Google.A group of more than 1,000 industry executives sent a letter Wednesday to the White House to ask the administration to reconsider the ban on paid digital…
I am not a witch.I am an atheist.I don’t believe in witchcraft.In fact, I believe that it is impossible to be a witch without believing in God.But I don’t think I’m alone.I’ve had a long conversation with my mother, who is a witch herself, who said that for her, she would never be a Christian.My…
Advertisers are often using photos of people and places they want to reach.They may have also used them as a source of data to target ads to you.Now, there’s a way to find out if an advertiser has used them or if you should look for them yourself.To do that, we looked at ads from…
The car industry is under intense scrutiny, and now the question is whether we should be using paid car advertising to promote our products or services.We’ve been using it for a while now to promote the latest cars and gadgets, but there’s a growing concern about whether it could be used to promote an agenda.The…
The word “sex” is not an insult.In fact, the word itself is a sexist one.The term “sex appeal” is a misogynistic one.And the term “sexual objectification” is an offensive one.All of these words and phrases are offensive, offensive, and misogynistic, and they are a serious problem for men.Men who use the word “Sex” to describe…
A new study from the University of Michigan and Columbia University has found that ads that appear to promote health benefits are actually deceptive and have the potential to lead to negative health outcomes.Researchers from the university’s School of Communication and Digital Media found that while the average consumer can see the ads on a…