A few weeks ago, a new startup called Outdoor Advertising Agency announced they would be joining a growing list of companies that are starting to take advantage of blockchain to deliver more of their advertising solutions.The company, which is currently focused on providing online ads for outdoor businesses, is looking to build a system that…
The NFL, the NCAA and the league’s advertisers are hoping Super Bowl ad revenue will soar to $5 billion this season.And they’re making it easy.The Super Bowl advertising campaign will feature 3,000 ad spots on TV, according to a document from the NFL and the NCAA.But it’s not going to just be ad spots.Ads can…
The Red Bull advertising campaign has been a success for the company so far.The campaign is still only in the pilot phase, however, and the company has a long way to go to reach its goal of $100 million in ad spending per day.That is where the ad buy comes in.A new ad buy for…