By JOSEPH MALVEAUX and DANIEL SUTTONSource New Scientist article New York’s Times advertising empire has lost $1.3bn in the first six months of 2016, the newspaper said on Tuesday, as the newspaper faces an increasingly difficult financial situation.The newspaper said it had recorded a loss of $1bn, down from $2.1bn in 2015, and said it…
When it comes to finding out which advertising companies are running your ad campaign, it may not be that simple.You may have to search through several ad networks to find out what they offer.Advertisers and publishers can use various ad networks for targeting.Some, such as Google and Facebook, have partnered with advertisers to offer ad…
1.Ogilvy’s #1 Ad (5.2M) – The Ogi brand has been the go-to for brands for the past few years, but with a big fall in ad spend, it’s hard to imagine a new Ogi ad featuring the iconic ad slogan, “Keep on truckin’.” 2.Pampers $20 Million Dollar $10 Million ad campaign (5M) – The most…
Google has been testing a new advertising offering that would allow advertisers to use photos to target ads, and in some cases, even remove the ads themselves.The company is testing a photo editing tool called PhotoJ, which would allow users to edit a photo and then remove the offending part.“The idea is that we’ll be…