Tag: ooh advertising

Why do Israelis hate their neighbors?

Haaretz published an article on Wednesday highlighting the growing number of hate crimes against Palestinians in Israel, and how they are being blamed on the Palestinians.The article by Yair Abur-Reuven, a professor of political science at Tel Aviv University, points out that the recent wave of violence in the West Bank and Gaza is being…



How to pay for the Internet?

The internet is not free.That is not a bad thing.It is something that has been built on the backs of a number of free services.However, there is a problem.Free services often have a significant cost to maintain.Free websites often offer a much lower rate for the same service.Free business software usually has a lower rate…



Google’s Gender Ads app offers ads for gender-related topics

Google’s new gender-aware ads platform offers advertisers an opportunity to offer gender-relevant ads. According to a blog post from Google Vice President of AdWords, Sarah McVey, the company is now adding an ad for gender and gender-based products in Google’s gender ads app. “For example, we’re adding an app ad that’s specifically for women, where you can…



Psychologists who know ads: How to tell them apart from the rest

When you’re looking for an advertisement, it can be hard to tell whether a company is making a legitimate business claim or a marketing stunt.But now you can use the psychology of advertising to help you determine whether or not an advertisement is fake or not.In a new study published in the Journal of Consumer…



How to create ad targeting that’s safe and effective for everyone

In the wake of the devastating mass shooting at a Connecticut elementary school, many parents are looking for ways to help their children find and stay safe online.They are also asking if they should be able to use their children’s personal information in ads that target ads that do not target children.The FTC is considering…



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