A few weeks ago, a new startup called Outdoor Advertising Agency announced they would be joining a growing list of companies that are starting to take advantage of blockchain to deliver more of their advertising solutions.The company, which is currently focused on providing online ads for outdoor businesses, is looking to build a system that…
The NFL, the NCAA and the league’s advertisers are hoping Super Bowl ad revenue will soar to $5 billion this season.And they’re making it easy.The Super Bowl advertising campaign will feature 3,000 ad spots on TV, according to a document from the NFL and the NCAA.But it’s not going to just be ad spots.Ads can…
The best job ads on job boards often feature job titles such as “computer programmer” or “computer system administrator”.The title itself doesn’t really matter as much as what it does, says Brian Johnson, the founder of job ad platform, JobMatch.com.“It’s not that you need to be a computer geek or know how to use a…
For the past few years, the internet has been awash with advertising and search ads.They appear in websites, mobile apps, magazines and the news.Yet there’s one thing that’s missing: a way to connect these ads with users.For example, a Google search might turn up a page from a magazine, but if you search for “cooperative…
In India, women are the fashion market, and it’s not just their outfits that matter.“It’s their fashion, too,” says Sunil Duggal, founder of the website FashioningIndia.com.“When a woman is wearing a dress, that’s a very big deal.”Women’s fashion has grown to include a wider range of styles, including tank tops, jackets and dresses.But fashion in…
By Kyle Orlandis, TechCrunch article It’s one thing to create an ad network that will let you generate revenue from Facebook ads.But it’s another to put your site on the social network without Facebook, according to the most recent research by a major research company.Engadge, the data analytics firm that recently conducted a survey on…
If you’re a millennial, chances are you’re familiar with how to get your videos on YouTube.If not, you’re probably wondering if YouTube has any plans to improve their video ads in the near future.YouTube has already been able to reach millions of users by posting ads to their favorite videos.However, if you’re looking to reach…
How do you find the best advertisement online?You don’t have to spend hours reading ad-targeting tools, or even the most comprehensive online ad-sales website.The solution is to find the right keywords.Advertisers have to pay a premium for the chance to target you, so it’s a matter of finding the right keyword.It’s not easy, but it’s…
Now Playing: ‘The new wave of Chinese imports’: How Chinese buyers are reshaping Australian retail landscape Now Playing ‘No. 1’ on the list of top Australian brands in the new year Now Playing Who are the top 10 Australian brands?Now Playing What is it like to be a new mum?Now Play ‘New Zealand is the…
Facebook has spent years working to improve its ad technology.But it’s now facing a new challenge: Its ads look bad.The tech giant is now the subject of a major study from ad agency and advertising company WPP that finds that Facebook’s ads are nearly three times more distracting than those of competitors like Twitter and…