The digital advertising market has changed dramatically over the past few years, as well as in the course of its evolution.With more companies offering digital advertising, the market is increasingly dominated by one platform: Google.Advertisers have a variety of options when it comes to using the services.Some advertisers opt to set up a “premium” digital…
Facebook has spent years working to improve its ad technology.But it’s now facing a new challenge: Its ads look bad.The tech giant is now the subject of a major study from ad agency and advertising company WPP that finds that Facebook’s ads are nearly three times more distracting than those of competitors like Twitter and…
As the marketing and advertising worlds continue to move forward, it’s important to keep an eye out for the latest psychometricians.This article aims to answer some of the questions we ask ourselves when it comes to choosing a psychometric.We’ve put together this guide to help you get started with your recruitment.Read more: 1.How much do…