It’s hard to believe this is the year when gender advertising in mainstream media is finally catching up to its competitors.But that’s what it feels like to be the most powerful person on the planet. For most of history, advertising has been about telling stories.It’s been about creating images that are both aspirational and powerful.And in…
Trump campaign manager Kellyanne Conway is a big fan of Kellyan, who has been a frequent critic of the candidate’s campaign.“The president has been on TV in his commercials, and I think it’s important to watch the ads that Kellyan and Kellyan’s team are putting out, and we’re seeing them doing very well,” Conway said…
Google’s new gender-aware ads platform offers advertisers an opportunity to offer gender-relevant ads. According to a blog post from Google Vice President of AdWords, Sarah McVey, the company is now adding an ad for gender and gender-based products in Google’s gender ads app. “For example, we’re adding an app ad that’s specifically for women, where you can…
Advertisers can use a range of tactics to influence consumers’ decision to make a purchase.They can put ads on products that are perceived as appealing to women or children, for example.They also can place them in news stories that appeal to men or those who might want to buy the product.But what is it about…