LAS VEGAS (AP) The online ad market is still struggling with a lack of innovation in search, and that’s putting a strain on the ad revenue for the local news business.The loss of online advertising revenue has put the Las Vegas Sun in a bind, which is putting pressure on its advertisers and its management…
New York City-based brand Laisseze-Faire is starting to look like the old ad agency.The new, all-caps slogan is the first ad in the company’s new “let’s get it on!” campaign.The slogan is part of a new “Let the world be” campaign, which is launching this weekend.The brand is aiming to get “L” onto every single…
The Australian Advertising Standards Authority (AASA) is taking the position that advertising campaigns for car wrap are not effective, despite a recent report finding that the technology has been used successfully in some of Australia’s most prominent retail brands.Advertisers across Australia have been forced to scrap car wraps as a way of reducing the number…