There are so many different ways for advertisers to get their ads on websites, and that’s a challenge when it comes to targeting their audiences.But one way the industry is trying to keep up with the changing landscape is by using technology to do it better.This week, ad agency Ogilvy & Mather partnered with social…
When you’re looking for an advertisement, it can be hard to tell whether a company is making a legitimate business claim or a marketing stunt.But now you can use the psychology of advertising to help you determine whether or not an advertisement is fake or not.In a new study published in the Journal of Consumer…
The Oscar-winning director and actor Warwick Anderson has said he is proud of the “greatest accomplishment” of his life.Speaking to the Independent, Mr Anderson, 71, said: “I think that’s the most amazing achievement in the world.“When I started out in film, there was a real sense of self-doubt. ““Then I went on to do some…