Why is the Honolulu Star Advertising Effectiveness Index so low?
The Honolulu Star is a local newspaper with an online circulation of 2.4 million.The newspaper publishes articles that reach thousands of readers each week.The Star is part of the Honolulu Business Journal, which has a circulation of about 3 million.According to Nielsen, the Star has an average of 11,000 unique visitors per day, and an…