By Kyle Orlandis, TechCrunch article It’s one thing to create an ad network that will let you generate revenue from Facebook ads.
But it’s another to put your site on the social network without Facebook, according to the most recent research by a major research company.
Engadge, the data analytics firm that recently conducted a survey on how social networks work, found that just 9 percent of webmasters using Facebook ads actually used the social platform.
Engada also found that, for the first time, Facebook ads were viewed at a rate that was more than twice as high as other sources of ad revenue.
For the full Engadg report, check out the TechCrunch video below.
Here are some of the key takeaways from the report: • Facebook’s Facebook ad network is far from being ready for prime time.
For some people, it’s a good idea to go with a small team to develop their own social network.
But for many people, that means it’s more difficult to build a solid network.
• Facebook ads are more likely to appear on pages that already have hundreds of thousands of followers than on pages with fewer than 10,000.
• Most people prefer to create their own networks than to rely on a larger social network to create content for them.
And that’s especially true for people who are younger and have a limited amount of time on their hands.
Engads findings may be a bit of a surprise for Facebook’s business, but it’s not the first such study.
Back in December, Engadges findings suggested that social networks such as Twitter and Instagram are more efficient for building a content network.
Facebook’s platform may be far from ready for primetime, but the company is trying to move the needle on how much it can charge advertisers for creating content.
Facebook could be moving closer to making money off its users and content, even as the company tries to keep users happy.