VIDEO ADVERTISING: Is your game getting enough video ad revenue?
Video advertising, which can make up a substantial portion of the game’s revenue, is gaining traction as a game’s primary revenue source.In fact, video advertising accounts for more than two-thirds of game revenues, according to industry data.But according to research firm eMarketer, the industry’s revenue grew just 3.5% from 2016 to 2017.That’s far below the…