The best job ads on job boards often feature job titles such as “computer programmer” or “computer system administrator”.
The title itself doesn’t really matter as much as what it does, says Brian Johnson, the founder of job ad platform, JobMatch.com.
“It’s not that you need to be a computer geek or know how to use a calculator.
But the title is what makes it stand out.”
Job advertisement titles are usually short and to the point, with a few punctuation marks and the job description itself.
These job listings usually feature short video testimonials and are often only a few pages long.
“Most of the time, job advertisements are about what you do, not how you do it,” Johnson said.
“So, if you’re interested in something in the tech industry, for example, a video testimonial might be about how you make your job easier.
But if it’s about the software that you’re using, or the technology you’re building, you’re not going to find that.”
As an example, Johnson says he often sees a job listing for a video-hosting service like VidStream that says it’s looking for a programmer.
But Johnson says that job advertisement is actually for an “entrepreneurial programmer” who does “everything from writing code to writing the user interface”.
“Most people are looking for something that they’re going to be able to automate with software.
And so the video testimoneys that you see on the job board aren’t about how that’s going to work, they’re about how it’s going and how it could be improved,” he said.
Job ad platforms have found that people tend to respond to job advertisements that are not about them, according to Johnson.
“I think this is actually a pretty universal phenomenon,” he explained.
Johnson says that the best way to find good job ads is to focus on what the job offers, and not just the title. “
If you’re trying to find a great job interview, the best thing to do is not focus on the interviewer’s personality, but on the things that they have done, and how they’re able to help people.”
Johnson says that the best way to find good job ads is to focus on what the job offers, and not just the title.
“The best job ad sites will always offer something unique to you,” he added.
“You have to make sure that the job isn’t just about what they’ve done, but how they’ve helped others.”
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