The advertising giant says it is “aware” of a “botnet” of ads appearing on the social network, and it’s not going to stop.
Facebook CEO Mark Zuckerberg on Wednesday announced a major overhaul to its advertising platform, in which ads will be embedded with information and content from sources that users opt-in to view.
The company says it will begin using a more comprehensive set of rules for publishers, to ensure that ad placement is not targeted to people who do not have a Facebook account.
“I believe that we need to be the first to embrace a new way of doing business and I think the time has come to do it together,” Zuckerberg told investors at the end of a quarterly earnings call.
“We’ve got to get our own audience in front of more and more of our users, and we need more of them to opt in.
We have a lot of work to do, but I think we have a real shot at making it happen.”
Facebook’s ad-hacking scandal has rocked the social networking giant and its competitors, which have faced accusations of abusing their advertising power.
The company said it was working with a team of engineers and software developers to review the content of the ads that were popping up on the platform.
Zuckerberg’s plan to crack down on ad-sharing on the network is part of the company’s efforts to grow its user base, and the company says the advertising-sharing problem is one that has been around for years.
Ads on Facebook appear to be being pushed to people’s News Feeds rather than their real-life News Feed.
At the moment, a lot more of your friends are seeing ads for Facebook, and a lot fewer of them are seeing it on their real News Feed, Zuckerberg said.
While Facebook says it has “no way” of knowing how the ads are spreading on its platform, Zuckerberg did say it is working on ways to improve the ad-sourcing process, and said that in the coming weeks it will add more verification and reporting to the ad networks.