The Google ad platform has been getting a lot of flack recently over how it allocates its advertising dollars.
Now, according to the company’s own statistics, Google Adwords has lost nearly $20 billion in revenue in the past six months alone.
But the numbers aren’t all bad.
The company’s revenue from direct response advertising has risen to more than $1 billion, and it also reported a 9% increase in the amount of ad clicks per month for the month of December.
In total, Google says it has received more than 1.4 billion impressions in the last month.
We took a closer look at the figures and decided to find out if it was fair to call Google Adsense the most successful form of ad delivery ever.
The stats are based on Google’s own metrics, but they’re based on AdSense, the free, ad-supported version of Google Ad.
AdSense was introduced in 2016 and has proven to be a success for the company.
In its first quarter of 2017, AdSense saw a whopping 3.4% increase.
That increase was largely due to the launch of Google’s new paid advertising product, Google Preferred.
The premium program, which debuted in August 2017, lets advertisers pay for ad placement on a specific page or segment of the Google platform.
The idea is that advertisers can choose from a number of different ad units that may or may not be included on a particular page.
This allows for better targeting for the audience and for the revenue that advertisers will receive.
Google AdSense also launched in January 2018, with the intention of helping it attract more advertisers and attract more users.
While the company has certainly helped boost AdSense’s revenue and growth, it also appears that AdSense has become less effective at reaching its goal of increasing ad revenue from consumers.
Google Preferred is available on both desktop and mobile platforms, and AdSense users can sign up for it via Google’s website.
Google says that more than 70% of users use AdSense on desktop and nearly half of users sign up on mobile.
However, Adsense’s users are also more likely to be on mobile devices than desktop users, which makes AdSense less effective in reaching the consumer.
Google’s data shows that in the first quarter alone, AdWords revenue from AdSense grew by $1.5 billion, but the company says that its total ad revenue for the same period fell by $17.9 billion.
That is largely due, in part, to the loss of AdSense revenue on mobile platforms.
However to be fair, Adwords revenue also grew by more than a quarter in the third quarter of 2018, and the same can be said for AdSense.
Still, Google doesn’t want you to think that the revenue numbers are all bad because it also reports that the platform is growing faster than other forms of advertising.
In fact, Google’s latest quarterly results show that AdWords is now the third most profitable advertising product on the platform, behind only Google Display Network and Google AdRoll.
Google also says that Adwords is still the most valuable advertising product in the US for advertisers and that it still accounts for nearly half (49%) of total ad revenues.
That’s a pretty good figure, but it also means that Google Advertisers are getting less bang for their buck.
It’s possible that Google is losing money from the ad revenue that it gets from Adsense, but that doesn’t mean that Google’s revenue is actually declining.
Google does make a big claim to the ad dollars it earns through AdWords.
In the third and fourth quarters of 2017 and 2018, Google reported that it earned $13.7 billion and $12.3 billion in ad revenue.
Advertiser revenue in those quarters is still rising, but Google says the trend is leveling off.
Google doesn also make a point of mentioning the fact that it’s paying out money on average about $1 per click on AdWords ads.
This is not a bad figure, especially when compared to other forms and platforms.
But it does highlight the fact of how little AdWords actually pays out to advertisers.
For AdSense advertisers, the company still receives around 25 cents per click.
That amount is still up from the previous quarter, but not by as much.
If you’re interested in the numbers, you can check out the full chart here.